Aside from the fact Nike aimed to create a campaign that outdid its competitor, how did their strategy engage its audience? It is also the everyday athlete who strives to excel on their own terms, to set and realize personal goals and achieve their own defining moment of greatness. However in reality Nike has put fort a proposition that makes people subconsciously believe the answer to greatness is down to the brand, therefore they will look to the brand in the future for further help and reassurance, investing in their products and tools to help them achieve their goals.
You are commenting using your WordPress. You are commenting using your Google account. All of us. The message is pretty clear. His determination to slim down is deserving of reverence — and a prime viewing spot during the Olympics broadcast. Was this an attempt to tackle the stigma surrounding childhood obesity — 1 in 3 U. He was instructed to jog behind a Porsche outfitted with a boom and camera.
In the spot, directed by Lance Acord of Park Pictures, Nathan is shown running toward the camera down a country road at dawn—an arresting and unsettling image of physical struggle and, according to Nike, everyday greatness. Nathan is not identified by name in the spot, and so plenty of people have wondered who he is. Well, a local Ohio paper tracked him down for an interview. It turns out Nathan is not actually an early-dawn runner. In fact, he threw up in a ditch during the shoot.
In an editorial, the paper heralds Nathan as an inspiration, though it seems he was the one most inspired by the shoot. Nathan and his mother Monica have vowed to help each other lose weight through good old-fashioned diet and exercise.
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